Studies show that between 2020-2024, revenue leakage to grey routes remains unacceptably high, with a cumulative loss of $37.1 billion, or an annual average leakage of $7.69 billion for MNOs.
The research says that by 2015, one-quarter of mobile operators were actually monetizing A2P SMS traffic, with 49% of these experiencing year-on-year growth of between 6% to 36% in A2P SMS traffic. At the opposite end of the messaging spectrum, MNOs that were not monetizing A2P SMS traffic was experiencing big increases in unauthorized grey-route A2P SMS traffic. By the end of 2015, grey route traffic still accounted for 65% of total A2P SMS traffic.
Mobilesquared Research says:
Read how the MNOs are planning to continue fight fraud and manage grey-route A2P SMS traffic. Learn how new generation technology is helping to monetize leaking revenues and how Vox Carrier solution could help increase MNOs revenues with a modern business model for the next decade.
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