Unlike some other companies, Vox does not make it too hard to work out its origins as our company name says it all – Vox in Latin after all means ‘voice’.
Telephony transformed the world and (mobile) communications today plays a huge role in developing the world for the benefit of all. The fundamentals underpinning the global network are critical. Think just being able to place a call and send a text message. The ability to do those two things can have a huge impact on the daily lives of millions. And that’s before adding Internet access to the equation.
With approximately one-third of the world’s population lacking even basic connectivity, our industry still has a lot to do. We can’t all be resting on our laurels talking about 5G and RCS without working together to get the basics in place for those without but it is hard work and a tough ask. Educating all stakeholders in the market has a huge role to play too as what good is the newest, shiniest solution if the consumer hasn’t got a clue how to use it! And this is where Vox comes in: we lead by example and understand the importance of educating stakeholders across the ecosystem.
Research shows that today’s consumer regards their time as being that most dear to them – although those of us with children might have a slightly different take on this! Just see what happens when they have access to their mobile devices and the Internet taken away from them…
Customers view every interaction they have with a brand as a conversation. Enterprises need to understand that to have any chance of acing mobile engagement. Offering ubiquitous access via rapid, accurate two-way digital channels is a must. Keeping channels clean and clutter-free is integral to this success. In simple language this translates into preventing fraud wherever possible and removing spam to ensure any channel is not tarnished and falls out of favour with users as a result.
Established in 2000, the Mobile Ecosystem Forum (MEF) is a global trade body that acts as the impartial and authoritative champion for addressing issues just like those described before. Vox is an active member and we see the cross-sector platform MEF provides and our work there as a means of advancing our entire industry.
A key strand of MEF’s work is the Future of Messaging Programme which brings together all stakeholders in the enterprise messaging ecosystem. Founded in 2015, the global programme accelerates best practices by advocating self-regulation in order to limit fraudulent behaviours.
Promoting, sharing and developing mechanisms to limit fraudulent practices affecting the enterprise messaging value chain is a real focus of ours so the fit with MEF made perfect sense. The shared goal with other MEF members is to build premium and trusted channels with sustained growth. And given just how much and how many been forced into the online domain as a result of events in 2020, there has never been a more important time where this is genuinely required.
Text messaging is getting a lot of attention right now. And for all the right reasons. The pandemic […]