A2P Voice Monetization
A2P Voice & the need for MNO preparedness
The rise of the A2P Voice segment is mainly powered by the enterprise world, constantly looking for new ways for customer verification, especially. Recent history saw the birth of flash calls (A2P Voice), a new move powered by OTT players such as WhatsApp and Telegram, using missed calls as a means of 2FA. With significantly lower costs and high ease of use for customers, flash calls are expected to take the world by storm, already gaining momentum in some regions.
With OTT players and enterprise players ready, MNOs remain the remaining players in the chain to prepare for capitalizing on the flash call trend. With aggregators’ termination cost are currently zero for missed calls, MNOs have limited clarity of it within their network and do not currently posses a platform capable to gain full visibility, control and bill flash calls. As a result, most MNOs either completely block them, or do not posses knowledge of their occurrence, therefore not monetizing flash calls even if they are allowed in the network.
A2P Voice Monetization
Monetize Flash Calls
VOX 360 as a Managed Service, drives immediate revenue increase by actively monitoring in-out flows, using traffic admission policies, limiting unauthorized service use, while boosting security, compliance, and cost reduction efforts through up-to-date systems, using cutting-edge proprietary AI technologies, industry best practices, and methodologies and dedicated personnel with extensive experience in A2P fraud detection/prevention and monetization.
The issue so far was the lack of a seamless solution for MNOs for allowing to totally control the Flash Calling environment, allowing operators to define related trunks and an associated A2P rate, all whilst rejecting calls coming from other (P2P) trunks. At VOX Carrier, we have the solution for the problem, allowing MNOs from now on to monetize flash calls, by:
- Protect A2P SMS and Voice business segments by actively detecting flash calls.
- Identifying the difference between P2P vs. A2P activity within the network
- Creating a monetizable channel for flash calls
- Enabling the entire journey for flash call monetization, from detection, to pricing, billing, grey route mitigation and complete monetization.
All in all, we allow MNOs to control every aspect in the movement, incl. price. For example, one could price Flash Calls marginally below SMS, bringing perhaps 2FA capabilities to an audience that could previously not afford it, therefore actually actually EXPANDING the 2FA market.
