Now more than ever, brands are understanding the power of conversations with their customers.
The world of A2P (Application-to-Person) was for a long time viewed as being one-way only but this has changed dramatically over recent years. Communications coming from brands have to feel natural to consumers and a way of doing this is to utilize channels they are already so familiar with, channels that are both ubiquitous and drive high levels of engagement. No individual channel does this more than SMS.
A2P SMS volumes are on the rise and it is high time that mobile operators globally took their rightful share of the market.
This second in a series of interviews with our CEO, Ehsan Ahmadi, we look further into the journey mobile operators need to embark on to clean this valuable SMS channel and monetize their transactions. As you’ll hear, power truly is nothing without control. Another great cooperation with James Williams from MrConnectivity who is not scared to voice his opinions either!