For a mobile operator in Asia monthly A2P SMS revenues quadrupled within one-quarter of deploying a next-generation SMS firewall. If we compare A2P SMS revenues pre-deployment compared to the 12-months post-deployment, and the mobile operator experienced a 515% uplift in revenues. In the second year following deployment, revenue uplift was at 1,361%.
MNO set key strategic goals:
Mobile operators are finally starting to understand that monetizing A2P SMS can not just only earn them more […]