For a mobile operator in Africa monthly A2P SMS revenues quadrupled within one-quarter of deploying a next-generation SMS firewall. The mobile operator experienced a revenue uplift of 374% in the 12-months following deployment. Within two years, that uplift had jumped to 2,194%.
MNO set key strategic goals:
Mobile operators are finally starting to understand that monetizing A2P SMS can not just only earn them more […]